rojo/.cursor/rules/roblox/en-us/get-started/why-build-on-roblox.md
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Why should I develop on Roblox? Reasons to build on the Roblox platform—audience, tools, and opportunity. true true

Where imagination meets a global audience

Massive global reach

Tap into a platform with 111.8 million daily active users (DAU), spanning 180 countries and 17 languages.

*As of Q1 2025

Deep user engagement

Capture attention on a platform where users spend an average of 2.7 hours per day, totaling 27.4 billion hours of engagement.

*As of Q1 2025

Proven developer success

On average, the top 10,000 developers earned over $97,000 in 2024. DAU by Region (in millions)

Robust tools with no upfront costs

Hit the ground running

We provide services, developer support, and free tools such as Roblox Studio to help you get started immediately.

Keep it simple

We cover all hosting, storage, customer support, localization, payment processing, and platform fees, allowing you to focus on developing your experience.

Multiplayer made easy

Out of the box multiplayer

All experiences support multiplayer out of the gate. No need to write complicated backend code, no need to set up or pay for your own servers.

Servers support up to 100 players

You donʼt need a big team to create a big game. Creating large multiplayer experiences has never been easier.

Scale as you grow

Weʼve significantly increased the limits on free data storage and now offer creators the option to purchase additional service usage to support even larger experiences.

Publish, analyze, and iterate with ease

No publishing approvals

Assets are automatically moderated, so you can modify and publish your experience immediately across console, desktop, and mobile devices.

Get deep insights

Built-in Roblox analytics give you access to key retention, engagement, and monetization KPIs for free with no setup required.

Track your traffic

Acquire users with our paid UA system and get insights into how users are finding your game to optimize your UA strategy.