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rojo/.cursor/rules/roblox/en-us/get-started/monetization.md
Joe b47eef1173 Add live syncback functionality and optimize service encoding 
- Introduced a new endpoint `/api/syncback` for one-click full sync from Roblox Studio to the filesystem, eliminating the need for an active WebSocket connection.
- Implemented `SyncbackRequest` and `ServiceChunk` structures to handle service-level properties and child instances during syncback.
- Enhanced `encodeService` to include ObjectValue carriers for accurate reference handling and prevent data loss.
- Updated the syncback process to utilize Luau-style relative paths for reference attributes, improving path management and consistency.
- Integrated session caching in the matching algorithm to optimize performance during syncback operations.

These changes significantly improve the live syncback experience, ensuring reliable data synchronization and enhanced performance during development.
2026-02-18 22:34:52 -06:00

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How do I make money? Creator Rewards, in-experience purchases, subscriptions, UGC, immersive ads, and more. true true

Earn on Roblox

Diverse earning opportunities

We're excited to provide creators with a wide variety of ways to earn from their experiences, including subscriptions, in-app purchases, engagement rewards, and more. We're always evolving and adding new features to help you earn and succeed.

Developer Exchange Program (DevEx)

The DevEx program allows eligible creators to convert earned Robux into real-world currency. Once you've met the requirements, including having a minimum of 30,000 earned Robux, you can submit a request to cash out.

In-app purchases

Repeat purchases

Dev Products are a type of sale item that can be purchased multiple times, only with Robux. This is used for things like in-game purchases, boosts, etc. Dev Products generally monetize better, as they can be repeatedly purchased.

One-time purchases

[Game passes](../production/monetization/passes.md) are a type of sale item that can only be purchased once, only with Robux. This is useful for things like VIP passes, content bundles, or battle passes.

You receive 70% of Robux spent

The remaining 30% is Robloxʼs Marketplace Fee. To convert these Robux to a real currency, youʼll still need to withdraw it via DevEx.

Subscriptions

Subscriptions

[Subscriptions](../production/monetization/subscriptions.md) provide players with benefits for a recurring monthly fee. Common benefits include in-game currency, multipliers, and access to exclusive vehicles, weapons and clothing. Subscriptions auto-renew and are priced in local currency.

Subscriber analytics

The Creator dashboard allows you to track metrics including subscriber breakdown and cancellations, estimated revenue, subscriptions by platform, and platform earnings.

Creator rewards

Creator Rewards

Weʼre increasing our investment in the developer community by rewarding creators for producing engaging content and bringing new users to the platform.

Daily engagement

Earn a fixed payout of 5 Robux when a user who has spent at least $9.99 on the platform in the last 60 days (an "Active Spender") plays your game for 10 minutes or more. This reward applies to the first three experiences they play per day.

Audience expansion

Earn a 35% revenue share on the first $100 in Robux purchases made by a new or returning user who finds your experience through a direct link or search, and plays for at least 10 minutes.1



1 Less qualifying purchases they have made in the 60 days after each time (if any) they have previously reactivated. Additional restrictions apply.

UGC avatar items

UGC for everyone

Previously restricted to approved creators, selling user-generated avatar clothing is now available to all creators who are age-verified and subscribe to Premium.

Creators receive 30%, sellers 40%

For items sold in the Avatar Marketplace, Roblox collects the 40% seller portion + a 30% market fee. If your item is sold from within another experience, the owner of that experience will collect the 40% seller portion instead.

Sell in your own experience

If you sell your UGC item within an experience you own, you will earn 30% for being the creator and 40% for being the seller, bringing your return to 70% of Robux spent.

Immersive ads

Advertise

Programmatically-served ad content from brands appear directly within your experiences. These native ads blend into the 3D environment, offering a seamless way to monetize your experience.

Ad formats

Integrate a [variety of formats](../production/promotion/advertise.md), including video ads that can autoplay or be click-to-play, image ads that are static billboards, and portal ads that can teleport users to an advertiser's experience.

How to earn

Creators are paid through a revenue share based on engagement. You can earn from video views, ad impressions, and successful teleports that are generated by the ads in your experience.

Brand integrations

Limited-time activations

Limited-time activations bring brands into an experience for a brief time – usually 2–4 weeks – through content like quests and avatar items. For a more authentic integration that players will respond to, be sure to choose brand partners that fit your experienceʼs vibe, aesthetics, and goals.

Make it meaningful

For a seamless and authentic brand integration, weave the brand into your game's [core loop](https://youtu.be/gkFKF9A-snY). This means the brand content should feel like a natural extension of the gameplay, enhancing the player's progression and overall experience.

Digital + physical merchandising

Sell physical goods

The new Roblox Commerce APIs enable creators and brands to sell physical products directly within their Roblox experiences, creating a virtual mall-like experience. Shopify is the first integrated partner.

Bridge digital & physical

The Approved Merchandiser Program (AMP) links physical product purchases with digital items on Roblox. Physical products with the AMP badge will include a code unlocking a unique digital item in the experience.

Empowering creators

By bridging the gap between virtual and real-world shopping, Roblox is opening up new avenues for revenue generation and brand building.

Price optimization

Automated price testing

Our [Price Optimization](../production/monetization/price-optimization.md) system intelligently experiments with different price points, showing them to subsets of your users to identify the sweet spot that maximizes your revenue.

Dynamic pricing

Keep your prices competitive with dynamically-scripted pricing. Our tools make flexible pricing strategies simple, allowing you to respond to market trends and player behavior in real time.

Data-driven decisions

Monitor both short-term and long-term impacts, and use our insights to help ensure that your pricing strategy drives sustainable growth and maximizes your overall earnings.

Regional pricing

Unlock international reach

Roblox's [Regional Pricing](https://corp.roblox.com/newsroom/2025/04/roblox-launches-regional-pricing-for-in-experience-items) automatically determines and sets optimal local prices for your in-experience items, making your content more accessible and appealing to players around the world.

Help boost worldwide spending

Early testing demonstrates substantial increases in user spending in regions like Mexico, Brazil, and the Philippines, demonstrating the power of localized pricing strategies.